Born and bred in Turin, now living and working from London to anywhere. I am a hybrid designer with a diverse background including, coding and branding with a bias for end-to-end craft, operation and strategy maintaining a hands-on approach.
I have designed and coded a generative graphic machine
, pioneered automotive
and domotic IOT
, elevated and scaled a startup
to the corporate level, revamped the national Radio Network
, taught and lectured Design and founded an AR/VR studio.
I have been fortunate to work for some great clients (Start-ups | SME's | Corporations)
developing a wide range of multi-platform products and services (Web responsive | iOs·Android·Windows) SaaS
Passionately rolling my sleeves digging into complex Design Systems;
failing, learning but ultimately delivering.
I am focused on conveying frictionless and measurable experiences, validated rather than assumed; informed by data also considering organisation wide systems, futureproof design aligned with development, products and/or services lifecycle and sustainability in a holistic Service Design
perspective. Balancing unbiased customer needs with realistic and executable business strategies.
not about trends
Design could be...
Bringing over 20 years of experience crafting and developing concepts for products and services across multiple touchpoints.
Extensive experience building, leading and mentoring multi-disciplinary teams, explaining, discussing, and justifying design decisions effectively from inception to completion.
Curious, self-motivated team player eager to investigate the best possible and innovative but viable solutions while pushing passionately the quality of work.
A logical thinker who aims to solve complex problems with simple ideas that combine delightfully measured solutions with great engineering. Advocate for flat structures, bridging the gap between validated implementation and content in a constant user-centered design focus.
Inspired by the people and their inter–social dynamics, eager to help and observe to learn and grow collaboratively.