01temp is the work of Luca Marzello

Husband | Dad | Musician | Founder | Designer
Born and bred in Turin, now living and working from London to anywhere. I am a hybrid designer with a diverse background including, coding and branding with a bias for end-to-end craft, operation and strategy maintaining a hands-on approach.

I have designed and coded a generative graphic machine, pioneered automotive and domotic IOT, elevated and scaled a startup to the corporate level, revamped the national Radio Network, taught and lectured Design and founded an AR/VR studio.

I have been fortunate to work for some great clients (Start-ups | SME's | Corporations) developing a wide range of multi-platform products and services (Web responsive | iOs·Android·Windows) SaaS and PaaS. Passionately rolling my sleeves digging into complex Design Systems; failing, learning but ultimately delivering.

I am focused on conveying frictionless and measurable experiences, validated rather than assumed; informed by data also considering organisation wide systems, futureproof design aligned with development, products and/or services lifecycle and sustainability in a holistic Service Design perspective. Balancing unbiased customer needs with realistic and executable business strategies.
Design is...
Craft operation strategy inclusive collaborative coincise clear usable never finished systematic not about trends end2end.

Design could be...
_self Genius! unintentional activity focused experience focused.

Bringing over 20 years of experience crafting and developing concepts for products and services across multiple touchpoints.

Extensive experience building, leading and mentoring multi-disciplinary teams, explaining, discussing, and justifying design decisions effectively from inception to completion.
Curious, self-motivated team player eager to investigate the best possible and innovative but viable solutions while pushing passionately the quality of work.

A logical thinker who aims to solve complex problems with simple ideas that combine delightfully measured solutions with great engineering. Advocate for flat structures, bridging the gap between validated implementation and content in a constant user-centered design focus.

Inspired by the people and their inter–social dynamics, eager to help and observe to learn and grow collaboratively.

Far–east Cinema
Playing Bass
Profile – Positioning
Between Ikigai and Sinek's Golden Circle, I suppose...

About Processes
There is no such a thing like a silver–bullet design process to solve any problem... What is your UX strategy? What about your overall product strategy? Is your organisation capable to run Dual-Track Agile? ...does it even constantly needs that?
Pick your toolset to support strategy and goals; do not follow trends because you can easily sell it to the C-Level.

Whether it is Design Thinking, Double Diamond, Human-Centred Design, “rational-experimental” Gestaltists Problem Solving or a combination, make sure it is relevant to your organisation. When a viable solution emerge, define and match success criteria to demonstrate tangible value (eg. KPI's ). Not every week is a Design Sprint one. Not every product or service has the same maturity and needs at that given moment in time.

Raise awareness of tooling and processes purposes and break operational silos in the organisation to unify one–team for an ideal unique seamless experience.

Here an interesting critique to Design Thinking seen as conservative and the inevitable bias over the role of the "empathetic" designer by Natasha Iskander – Harvard Business Review, 2018.

“Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way around or through it. If nothing within you stays rigid, outward things will disclose themselves.
Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot, it becomes the teapot. Now, water can flow or it can crash. Be water, my friend”.
― Bruce Lee
Hands On/Off design
Product – Service
AR/VR Experiences

Hands On/Off E2E design
Product – Service
AR/VR Experiences
Design Research
Big Data Viz
Internet of Things
Multi-Screen/Responsive Design
Native Applications (iOS/Android)
Social/Transactional Platforms
Digital Brand Development
Interactive Kiosk
Visual Identity

Banking & Financial Services
Fashion & Luxury Goods
Consumer Products

. Craft something you love and people will do too. Failure == progress Passion + committment Small interdisciplinary teams Go abroad and travel Build, Measure, Learn/|\ Collaborate and co-create Keep your work visible Get our and Play! Deliver often Use your ambidextrous brain Move awat from your comfort zone Be open and innovate Challenge if necessary Stay curious Create awesomeness Stay honest Repeat <<


– NB

All brand names, logos and copyrights are property of the owner
01temp Ltd. All rights reserved
Registered Company Number 09551961